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SERVUCTION: Le marketing des Services · Study

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ArticleSERVUCTION: Le marketing des Services

Jean‐Charles Chebat1988

Article1988

SERVUCTION: Le marketing des Services

Jean‐Charles Chebat

183 citations·0/0 files stored·International Journal of Research in Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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2012On the road to prosumption: marketing discourse and the development of consumer competencies 1988Customers' Perceptions of Service Quality in Financial Institutions 2002Manufacturing Services and Servicing Manufacturing: Knowledge-based Cities and Changing Forms of Production 2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur 2005The collective impact of service workers and servicescape on the corporate image formation 2005Delivering Quality Service 2003New service development through the lens of organisational learning: evidence from longitudinal case studies 2006Self-scanning technologies in retail: Determinants of adoption

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Year1988

Typearticle

Published1988-01-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations183

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0167-8116(88)90018-3

openalex_workW74944854

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