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Poisoning the Well: Do Environmental Claims Strain Consumer Credulity? · Study

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ArticlePoisoning the Well: Do Environmental Claims Strain Consumer Credulity?

Robert Nathan Mayer1993

Article1993

Poisoning the Well: Do Environmental Claims Strain Consumer Credulity?

Robert Nathan Mayer · Debra L. Scammon · Cathleen D. Zick

24 citations·0/0 files stored·ACR North American Advances

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer Attitudes and Food Labeling

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2007CSR and Trade: Informing Consumers about Social and Environmental Conditions of Globalised Production 2013Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy?

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Year1993

Typearticle

Published1993-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations24

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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openalex_workW74988632

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