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Debra L. Scammon · Study

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Debra L. Scammon

13 works· latest 2017· 1 institutionscluster: provisionalORCID 0000-0002-8212-3076

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Citations825

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Most cited in this library

"Information Load" and Consumers1977 · 242 citations
Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims2017 · 105 citations
Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms2010 · 75 citations
Product Counterfeiting: Consumers and Manufacturers Beware1985 · 70 citations
Transforming Consumer Health2011 · 67 citations

Works

13 shown

Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims

Marketing Letters·2017·2 authors

105citations

Principle-Based Consumption Communities: Exploring the Meanings Derived from Socially Conscious Consumption Practices

Journal of Public Policy & Marketing·2015·2 authors

21citations

Transforming Consumer Health

Journal of Public Policy & Marketing·2011·12 authors·Open access

67citations

Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms

Journal of Public Policy & Marketing·2010·2 authors

75citations

Agency Review of Environmental Marketing Claims: Case-by-Case Decomposition of the Issues

Journal of Advertising·1995·2 authors

52citations

The Americans with Disabilities Act: A Mandate for Marketers

Journal of Public Policy & Marketing·1995·4 authors

33citations

Review of Legal Standards for Environmental Marketing Claims

Journal of Public Policy & Marketing·1994·4 authors

32citations

Poisoning the Well: Do Environmental Claims Strain Consumer Credulity?

ACR North American Advances·1993·3 authors

24citations

Environmental Labeling and Advertising Claims: International Action and Policy Issues

ACR European Advances·1993·2 authors

18citations

Alcohol Warnings: How do you know when you have Had One Too Many?

Journal of Public Policy & Marketing·1991·3 authors

58citations

Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

Journal of Public Policy & Marketing·1988·2 authors

28citations

Product Counterfeiting: Consumers and Manufacturers Beware

ACR North American Advances·1985·2 authors

70citations

"Information Load" and Consumers

Journal of Consumer Research·1977·1 author

242citations