SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The ultimate marketing machine
0 references·16 citing·58 second hop
The ultimate marketing machine (2014)The ultimate marketing machineAlgorithmic personalization and brand loyalty: An experiential perspective (2024)Algorithmic personalization a…Brand Purpose and ‘Woke’ Branding Campaigns (2021)Brand Purpose and ‘Woke’ Bran…The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer (2020)The lone digital tourism entr…The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty (2020)The influence of a retail sto…Corporate Social Responsibility and Collective OCB: A Social Identification Perspective (2019)Corporate Social Responsibili…The crusade of digital disruption (2018)The crusade of digital disrup…Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research (2018)Can Google Analytics Certific…Norm Perception as a Vehicle for Social Change (2016)Norm Perception as a Vehicle …Mercadotecnia digital y las pequeñas y medianas empresas: revisión de la literatura (2016)Mercadotecnia digital y las p…Implementing Omnichannel Strategies The Success Factor of Agile Processes (2016)Implementing Omnichannel Stra…Gemeinschaftin the midst ofGesellschaft? Love as an organizational virtue (2016)Gemeinschaftin the midst ofGe…Elements of strategic social media marketing: A holistic framework (2016)Elements of strategic social …Accounting for risk in the traditional RFM approach (2016)Accounting for risk in the tr…Social Media: The New Mantra for Managing Reputation (2015)Social Media: The New Mantra …Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action (2015)Incentive Problems in Perform…Improving integrated marketing communications practices: A comparison of objectives and results (2015)Improving integrated marketin…the delphi method: techniques and applications (1975)Content Analysis: An Introduction to its Methodology. (1984)Just doing it: theorising integrated marketing communications (IMC) practices (2017)The Content Analysis Guidebook (2017)The internal and external challenges facing clients in implementing IMC (2017)The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender (2019)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Moral Hazard and Observability (1979)Aggregation and Linearity in the Provision of Intertemporal Incentives (1987)Real-Time Bidding in Online Display Advertising (2017)Beyond the Last Touch: Attribution in Online Advertising (2018)Inefficiencies in Digital Advertising Markets (2020)Judgment under Uncertainty: Heuristics and Biases (1974)Social Learning Theory. (1978)Inoculating the Public against Misinformation about Climate Change (2017)The Effect of a Supreme Court Decision Regarding Gay Marriage on Social Norms and Personal Attitudes (2017)Diffusion of Innovations 1 (2019)Misperceived Social Norms: Women Working Outside the Home in Saudi Arabia (2020)Impression management: A literature review and two-component model. (1990)The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation (2013)Social listening: a potential game changer in reputation management How big data analysis can contribute to understanding stakeholders' views on organisations (2020)The role of status consumption and brand equity: A comparative study of the marketing of Indian luxury brands by traditional and social‐media (2022)Solving the product uncertainty hurdle in social commerce: The mediating role of seller uncertainty (2023)The Presentation of Self in Everyday Life (2023)Qualitative evaluation and research methods (1990)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory (2008)Social media in marketing: A review and analysis of the existing literature (2017)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The Toyota Way (2003)Challenges and Opportunities in Multichannel Customer Management (2006)Why the Lean Start-Up Changes Everything (2013)Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)From digital touchpoints to digital journeys: How shopping mindsets influence appraisal of omnichannel journeys (2024)The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing (2024)Engaging with Startups to Enhance Corporate Innovation (2015)Leading digital: turning technology into business transformation (2015)Corporate accelerators: Building bridges between corporations and startups (2016)A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change (2020)Digital transformation challenges: strategies emerging from a multi-stakeholder approach (2020)Digital transformation as an interaction-driven perspective between business, society, and technology (2021)Market Orientation: Antecedents and Consequences (1993)Research Methods for Business Students (2003)Theory Building From Cases: Opportunities And Challenges (2007)Digitalization, agility, and customer value in tourism (2021)Digital transformation and the new combinations in tourism: A systematic literature review (2023)The benefits of tourism for rural community development (2023)Exchange and Power in Social Life. (1965)Relationship-based approach to leadership: Development of leader-member exchange (LMX) theory of leadership over 25 years: Applying a multi-level multi-domain perspective (1995)Exchange and Power in Social Life (2017)Resource integration and dynamic capability of frontline employee during COVID-19 pandemic: From value creation and engineering management perspectives (2021)What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry (2021)Investigating the Impact of Resilience, Responsiveness, and Quality on Customer Loyalty of MSMEs: Empirical Evidence (2022)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Qualitative Research: A Guide to Design and Implementation (2009)What influences employee engagement with generative AI in B2C? The moderating role of organizational practices (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2016Elements of strategic social media marketing: A holistic framework976 cited
  • 2016Norm Perception as a Vehicle for Social Change882 cited
  • 2018The crusade of digital disruption160 cited
  • 2015Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action108 cited
  • 2020The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer103 cited
  • 2020The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty82 cited
  • 2015Social Media: The New Mantra for Managing Reputation49 cited
  • 2024Algorithmic personalization and brand loyalty: An experiential perspective45 cited
  • 2015Improving integrated marketing communications practices: A comparison of objectives and results36 cited
  • 2016Implementing Omnichannel Strategies The Success Factor of Agile Processes24 cited
  • 2016Gemeinschaftin the midst ofGesellschaft? Love as an organizational virtue18 cited
  • 2019Corporate Social Responsibility and Collective OCB: A Social Identification Perspective17 cited
  • 2016Mercadotecnia digital y las pequeñas y medianas empresas: revisión de la literatura15 cited
  • 2016

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Accounting for risk in the traditional RFM approach
10 cited
  • 2021Brand Purpose and ‘Woke’ Branding Campaigns9 cited
  • 2018Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research6 cited