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Global adidas: sport, celebrity and the marketing of difference. · Study

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ArticleGlobal adidas: sport, celebrity and the marketing of difference.

Andrew D. Grainger2005

Article2005

Global adidas: sport, celebrity and the marketing of difference.

Andrew D. Grainger · Joshua I. Newman · D. L. Andrews · John Amis · T. B. Cornwall

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Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Media, Gender, and Advertising

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2008Scripting the nation: sport, mega-events, foreign policy and state-building in post-apartheid South Africa1 2013Translation With Abusive Fidelity: Methodological Issues in Translating Media Texts About Korean LPGA Players

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Year2005

Typearticle

Published2005-01-01

Languageen

Citations17

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ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW7544614

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