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Social Media and Customer Dialog Management at Starbucks. · Study

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ArticleSocial Media and Customer Dialog Management at Starbucks.

John M. Gallaugher2010

Article2010

Social Media and Customer Dialog Management at Starbucks.

John M. Gallaugher · Sam Ransbotham

490 citations·0/0 files stored·MIS Quarterly Executive

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Digital Marketing and Social Media Customer Service Quality and Loyalty AI in Service Interactions

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2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge 2018Social media and innovation: A systematic literature review and future research directions 2013Customer knowledge management via social media: the case of Starbucks 2019Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention 2020A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention 2018The influence of social media marketing activities on customer loyalty 2020The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media 2017The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry

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Year2010

Typearticle

Published2010-01-01

VenueMIS Quarterly Executive

ISSN-L1540-1960

Languageen

Citations490

Files0 public / 0

ShelfDigital Marketing and Social Media

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openalex_workW7631652

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