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Social Media and Customer Dialog Management at Starbucks.
0 references·16 citing·45 second hopsampled
Social Media and Customer Dialog Management at Starbucks. 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  • 2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge400 cited
  • 2018Social media and innovation: A systematic literature review and future research directions381 cited
  • 2013Customer knowledge management via social media: the case of Starbucks316 cited
  • 2019Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention300 cited
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  • 2018The influence of social media marketing activities on customer loyalty246 cited
  • 2020The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media190 cited
  • 2017The performance implications of leveraging internal innovation through social media networks: An empirical verification of the smart fashion industry181 cited
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  • 2021Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism154 cited
  • 2013Digitally enabling social networks: resolving IT–culture conflict132 cited

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  • 2012Understanding the role of social media in bank marketing131 cited
  • 2020Driving COBRAs: the power of social media marketing128 cited
  • 2015The social strategy cone: Towards a framework for evaluating social media strategies127 cited
  • 2013Balancing acts: Managing employees and reputation in social media126 cited