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A quantitative, correlational was used to analyze seven dimensions of work values of Baby Boom and Generation X rural school principals in North Carolina to aid school district administrators in principal motivation and retention. The purpose of the current research study was to determine whether principals from different generational cohorts differ in their work values and was based on the generational characteristics and traits of employees in business organizations. The study was focused on Baby Boom and Generation X rural public school principals from two school districts. A Likert-type online survey based on seven dimensions of work values was administered to 50 principals and assistant principals within the two districts. Forty usable responses were received. The results of the study indicated that while there are not significant generational differences between Baby Boom and Generation X principals in collaboration, leadership, training, loyalty, commitment, or motivation, Baby Boomers scored lower in all areas except training. Baby Boomers scored significantly lower in technology and approached significance in motivation. Future research using a much larger sample size may find significant differences in other areas.
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