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The Measurement of Issue/Advocacy Advertising Effects
12 references·0 citing·48 second hop
The Measurement of Issue/Advocacy Advertising Effects (2012)The Measurement of Issue/Advocacy Adverti…Is anybody listening? (2003)Is anybody listening?Methodological and Theoretical Foundations of Advertising Copytesting: A Review (1985)Methodological and Theoretica…The Effectiveness Challenge in Issue Advertising Campaigns (1983)The Effectiveness Challenge i…Recognition as a Measure of Learning from Television Commercials (1983)Recognition as a Measure of L…Does source affect response to direct advocacy print advertisements? (1981)Does source affect response t…Advertising and Communication Management (1981)Advertising and Communication…Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Marketing Communications in N…Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. (1979)Issue involvement can increas…Advocacy Advertising and Large Corporations (1977)Advocacy Advertising and Larg…Experimental and Quasi-Experimental Designs for Research (1963)Experimental and Quasi-Experi…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Assimilation and contrast effects in reactions to communication and attitude change. (1957)Assimilation and contrast eff…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related? (1993)Advertising Wearout: What and How You Measure Matters (1999)Competitive interference effects in memory for advertising: are familiar brands exempt? (2001)A Theory of Cognitive Dissonance (2017)The Postmodern Condition: A Report on Knowledge (1984)Postmodernism, or, The cultural logic of late capitalism (1991)Promoting productive mathematical classroom discourse with diverse students (2003)Caught Between Jazz and Pop: The Contested Origins, Criticism, Performance Practice, and Reception of Smooth Jazz. (2008)MDA as a Research Method of Generic Musical Analysis for the Social Sciences (2018)Selections from the prison notebooks (2020)The People's Choice (1945)Beliefs, Attitudes, and Values. (1969)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)Belief formation in ethical consumer groups: an exploratory study (1999)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)A formal theory of social power. (1956)Assimilation and contrast effects of anchoring stimuli on judgments. (1958)Communicator credibility and communication discrepancy as determinants of opinion change. (1963)Schema Theory: An Information Processing Model of Perception and Cognition (1973)Dissonance and self-perception: An integrative view of each theory's proper domain of application (1977)Communication And Persuasion (2017)Theories of cognitive consistency : a sourcebook (1969)Script processing in attitude formation and decision making. (1976)Self-schemata and processing information about the self. (1977)Effects of involvement on persuasion: A meta-analysis. (1989)Attitude change: Multiple roles for persuasion variables. (1998)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)The Remembering and Forgetting of Advertising (1959)Foundations of Behavioral Research (1965)An investigation into the association pattern technique as a quantitative approach to measuring means-end chains (1998)Factors Affecting Online Advertising Recall: A Study of Students (2003)Mitigating the Effects of Advergames on Children (2011)The Taxonomy of Educational Objectives (2012)Determining Validity in Qualitative Inquiry (2000)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)A meta-analytic test of intergroup contact theory. (2006)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Social movements for global capitalism: the transnational capitalist class in action (1997)Positive accounting theory, political costs And social disclosure analyses: a critical look (2002)Shaping the shareholder activism agenda: institutional investors and global social issues (2006)An Attitude-Behavior Framework for Distribution Channel Management (1985)Message strategy by product-class type: A matching model (1996)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)
this work references cited by second hop

References

  • 1963Experimental and Quasi-Experimental Designs for Research15,090 cited
  • 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1957Assimilation and contrast effects in reactions to communication and attitude change.658 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1981Advertising and Communication Management155 cited
  • 1983Recognition as a Measure of Learning from Television Commercials131 cited
  • 1977Advocacy Advertising and Large Corporations102 cited
  • 1985Methodological and Theoretical Foundations of Advertising Copytesting: A Review44 cited
  • 2003Is anybody listening?27 cited
  • 1981Does source affect response to direct advocacy print advertisements?27 cited
  • 1983The Effectiveness Challenge in Issue Advertising Campaigns15 cited

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