Consumers' Attitudes, Green Practices, Demographic and Social Influences, and Government Policies: An Empirical Investigation of Their Relationships

Abstract

Purpose - The purpose of this paper is to identify consumers' attitudes towards green purchases, their perceptions of social/community influences, government policies in promoting green practices, and green behaviours. Design/methodology/approach – The approach employed in this article was a survey and involved examination by factor analysis and determination of correlations. Findings – The study found that most respondents believe in green purchasing. The results also suggest that there is a positive significant association between consumers' attitudes towards green purchases and various types of green practices. Social influences also have positive significant associations with consumers' environmental habits, their willingness to contribute money and volunteer for the protection and improvement of environment.

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