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Dealing with Limited Financial Resources: A Marketing Challenge for Small Business
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Dealing with Limited Financial Resources: A Marketing Challenge for Small Business (1991)Dealing with Limited Financial Resources:…Five decades of research on capital budgeting – A systematic review and future research agenda (2021)Five decades of research on c…The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI) (2019)The future is in the past: A …The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation (2015)The antecedents of export per…Competence or flexibility? Survival and growth implications of competitive strategy preferences among small US businesses (2013)Competence or flexibility? 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  • 1999Dealing with Resource Disadvantage: Generic Strategies for SMEs157 cited
  • 2002International market selection strategies selected by ‘micro’ and ‘small’ firms133 cited
  • 1996Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses86 cited
  • 1999The strategic role of unused service capacity74 cited
  • 2009Innovative marketing in SMEs: an empirical study60 cited
  • 2021Five decades of research on capital budgeting – A systematic review and future research agenda55 cited
  • 2001Financial management and profitability of small and medium enterprises43 cited
  • 2019The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)42 cited
  • 2011Small firm marketing: synthesising and supporting received wisdom39 cited
  • 2001Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia39 cited
  • 2015The antecedents of export performance of Brazilian small and medium-sized enterprises (SMEs): The non-linear effects of customer orientation39 cited
  • 2013Competence or flexibility? Survival and growth implications of competitive strategy preferences among small US businesses38 cited
  • 2005A conceptual framework of antecedents of information search in exporting

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38 cited
  • 1994Impact of Operational Planning on Small Business Retail Performance31 cited
  • 2012Audience targeting by B-to-B advertisement classification: A neural network approach19 cited
  • 2011Promotional Strategies for Small Businesses: Group Buying Deals15 cited