this work references cited by second hopReferences
- 2019Diffusion of Innovations 137,320 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
- 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
- 1984Diffusion of innovations2,715 cited
- 1981The Meaning of Things2,503 cited
- 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
- 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
- 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
- 2009Twitter power: Tweets as electronic word of mouth1,654 cited
- 2004When Good Brands Do Bad1,552 cited
- 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
- 2009Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations1,284 cited
- 1978Consumer Socialization: A Theoretical and Empirical Analysis1,086 cited
- 2012
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work