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ArticleCompeting for attention with in-store promotions

Megan Phillips2015

Article2015

Competing for attention with in-store promotions

Megan Phillips · Andrew Grant Parsons · Helene Wilkinson · Paul William Ballantine

32 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

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References

1991The theory of planned behavior 1987Advertising and Promotion Management 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase 1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping 1989Unplanned purchasing: Knowledge of shopping environment and time pressure.2002Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons 2008Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer 2012Gender differences in brand commitment, impulse buying, and hedonic consumption

Cited by

2017Measuring the shopper's attitude toward the point of sale display: Scale development and validation 2020Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach 2019Management and Effects of In-Store Promotional Displays 2020Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

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2014Merchandising at the point of sale: differential effect of end of aisle and islandsarticle · 8 shared references 2020Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?article · 5 shared references 2020Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasingarticle · 5 shared references 2012In-store demonstrations as a promotion toolarticle · 5 shared references 2016Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Productsarticle · 5 shared references 1999Measuring the Affective Evaluations of Retail Service Environmentsarticle · 5 shared references

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Year2015

Typearticle

Published2015-06-29

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations32

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretconser.2015.05.009

openalex_workW784832782

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2016

Retail Marketing: A Novel Research Agenda

2022Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention

2020Consumer responses to shopper solutions in service settings

2022In-store endcap projections and their effect on sales