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Competing for attention with in-store promotions
16 references·11 citing·53 second hop
Competing for attention with in-store promotions (2015)Competing for attention with in-store pro…Gender differences in brand commitment, impulse buying, and hedonic consumption (2012)Gender differences in brand c…From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying (2010)From Point of Purchase to Pat…Does a companion always enhance the shopping experience? (2010)Does a companion always enhan…Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase (2009)Does In-Store Marketing Work?…Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer (2008)Calculation, qualculation, ca…Shopping Goals, Goal Concreteness, and Conditional Promotions (2006)Shopping Goals, Goal Concrete…The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The efficacy of sales promoti…Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons (2002)Pleasant Surprises: Consumer …The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback (1999)The role of retail promotion …The theory of planned behavior (1991)The theory of planned behaviorUnplanned buying and in‐store stimuli in supermarkets (1990)Unplanned buying and in‐store…Unplanned purchasing: Knowledge of shopping environment and time pressure. (1989)Unplanned purchasing: Knowled…The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping (1989)The Effects of Situational Fa…Advertising and Promotion Management (1987)Advertising and Promotion Man…Assessing the Impact of Short-Term Supermarket Strategy Variables (1982)Assessing the Impact of Short…The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets (1974)The Effects of Merchandising …In-store endcap projections and their effect on sales (2022)In-store endcap projections a…Consumer Decision Neuroscience (2022)Consumer Decision NeuroscienceClockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention (2022)Clockwise versus counterclock…Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach (2020)Measuring dlPFC Signals to Pr…Ketchup with your fries? 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References

  • 1991The theory of planned behavior90,729 cited
  • 1987Advertising and Promotion Management868 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping585 cited
  • 1989Unplanned purchasing: Knowledge of shopping environment and time pressure.343 cited
  • 2002Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons336 cited
  • 2008Calculation, qualculation, calqulation: shopping cart arithmetic, equipped cognition and the clustered consumer323 cited
  • 2012Gender differences in brand commitment, impulse buying, and hedonic consumption257 cited
  • 2006Shopping Goals, Goal Concreteness, and Conditional Promotions251 cited
  • 1990Unplanned buying and in‐store stimuli in supermarkets246 cited
  • 1999The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback224 cited
  • 2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
  • 2010From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying194 cited
  • 1982Assessing the Impact of Short-Term Supermarket Strategy Variables

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193 cited
  • 1974The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in Supermarkets161 cited
  • 2010Does a companion always enhance the shopping experience?160 cited
  • Cited by

    • 2017Measuring the shopper's attitude toward the point of sale display: Scale development and validation28 cited
    • 2020Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale – A fNIRS Approach22 cited
    • 2019Management and Effects of In-Store Promotional Displays21 cited
    • 2020Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product19 cited
    • 2016Retail Marketing: A Novel Research Agenda14 cited
    • 2022Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention10 cited
    • 2020Consumer responses to shopper solutions in service settings10 cited
    • 2022In-store endcap projections and their effect on sales9 cited
    • 2016Technology Is Transforming Shopping Behavior8 cited
    • 2020In-store promotion and customer value on private label product purchase intention8 cited
    • 2022Consumer Decision Neuroscience2 cited