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Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowane · Study

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ArticlePlanowanie marketingowe przedsiębiorstw - ujęcie zintegrowane

Katarzyna Rupik2013

Article2013

Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowane

Katarzyna Rupik

6 citations·0/0 files stored·Prace Naukowe / Uniwersytet Ekonomiczny w Katowicach

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Marketing and Advertising Strategies Business Strategies and Innovation Strategic Planning and Analysis

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References

1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1997The balanced scorecard: Translating strategy into action 1990The Effect of a Market Orientation on Business Profitability 2001Value creation in E‐business 1993MARKOR: A Measure of Market Orientation 1999Mass customization: The new frontier in business competition 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

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Year2013

Typearticle

Published2013-01-01

VenuePrace Naukowe / Uniwersytet Ekonomiczny w Katowicach

Languagepl

Citations6

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ShelfMarketing and Advertising Strategies

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openalex_workW787069362

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