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Planowanie marketingowe przedsiębiorstw - ujęcie zintegrowane
16 references·0 citing·43 second hop
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References

  • 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage12,416 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2001Value creation in E‐business5,608 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 2005Collaborating to create: The Internet as a platform for customer engagement in product innovation1,406 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2000A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes1,283 cited
  • 2001Cooperative Networks and Competitive Dynamics: A Structural Embeddedness Perspective1,282 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

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1,106 cited
  • 1999Marketing in the Network Economy1,067 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing986 cited
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