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ArticleCo-branding. Koncepcja i uwarunkowania rozwoju

Magdalena Grębosz2013

Article2013

Co-branding. Koncepcja i uwarunkowania rozwoju

Magdalena Grębosz

9 citations·0/0 files stored·Zeszyty Naukowe. Rozprawy Naukowe / Politechnika Łódzka

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Business Strategy and Innovation

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References

2004Firm resources and sustained competitive advantage 1994The Commitment-Trust Theory of Relationship Marketing 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2000Knowledge Transfer: A Basis for Competitive Advantage in Firms 2005Social Capital, Networks, and Knowledge Transfer 1990Consumer Evaluations of Brand Extensions 2000Multicultural minds: A dynamic constructivist approach to culture and cognition.

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2013Towards the formation of consensus in the domain of co-branding: Current findings and future prioritiesarticle · 23 shared references 2022Co-branding research: where we are and where we could go from herearticle · 19 shared references 2016The added value of brand alliances in higher educationarticle · 19 shared references 2015How positioning strategies affect co-branding outcomesarticle · 18 shared references 2016Coopetitive branding: Definition, typology, benefits and risksarticle · 17 shared references 2014Consumer perceptions of cobrands: the role of brand positioning strategiesarticle · 17 shared references

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Year2013

Typearticle

Published2013-01-01

VenueZeszyty Naukowe. Rozprawy Naukowe / Politechnika Łódzka

Languagepl

Citations9

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ShelfMarketing and Advertising Strategies

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openalex_workW787945323

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