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Co-branding. Koncepcja i uwarunkowania rozwoju
16 references·0 citing·52 second hop
Co-branding. Koncepcja i uwarunkowania rozwoju (2013)Co-branding. Koncepcja i uwarunkowania ro…Social Capital, Networks, and Knowledge Transfer (2005)Social Capital, Networks, and…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Multicultural minds: A dynamic constructivist approach to culture and cognition. (2000)Multicultural minds: A dynami…Knowledge Transfer: A Basis for Competitive Advantage in Firms (2000)Knowledge Transfer: A Basis f…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Alliance Advantage: The Art of Creating Value Through Partnering (1998)Alliance Advantage: The Art o…Transaction Cost Analysis: Past, Present, and Future Applications (1997)Transaction Cost Analysis: Pa…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…FROM TRANSACTION COST TO TRANSACTIONAL VALUE ANALYSIS: IMPLICATIONS FOR THE STUDY OF INTERORGANIZATIONAL STRATEGIES* (1993)FROM TRANSACTION COST TO TRAN…THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION. 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References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Knowledge Transfer: A Basis for Competitive Advantage in Firms4,159 cited
  • 2005Social Capital, Networks, and Knowledge Transfer3,862 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2000Multicultural minds: A dynamic constructivist approach to culture and cognition.2,211 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1997Transaction Cost Analysis: Past, Present, and Future Applications1,937 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1998Alliance Advantage: The Art of Creating Value Through Partnering1,233 cited
  • 1992THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION.1,217 cited
  • 1993FROM TRANSACTION COST TO TRANSACTIONAL VALUE ANALYSIS: IMPLICATIONS FOR THE STUDY OF INTERORGANIZATIONAL STRATEGIES*

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1,191 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
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