Tempo preferences of young listeners in Brazil, China, Italy, South Africa and the United States

Abstract

We tested the music listening preference opinions of 914 participants in Brazil, China, Italy, South Africa, and the United States using a 24 item listening test composed of traditional jazz music examples that represented four increasingly faster levels of tempo. Listener ages ranged from 10 to 14 years, and listener gender was approximately equally distributed in each country. Tempo was a highly significant influence on music listening preference, with each increasingly faster level of tempo receiving significantly higher preference ratings. The effect of country and age were also significant influences on preference ratings. Tempo accounted for 46%, country accounted for 12%, and age accounted for 3% of preference variation in this study.

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