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The Marketing Mix in a Marketing 3.0 Context
16 references·0 citing·42 second hop
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1972Principles of Marketing5,587 cited
  • 2015Globalization and Its Discontents5,477 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2005Cities and the Creative Class4,007 cited
  • 2011The Drivers of Greenwashing3,417 cited
  • 1999Global Transformations: Politics, Economics, and Culture3,035 cited
  • 2013Product services for a resource-efficient and circular economy – a review1,963 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
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  • 2011The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications1,216 cited
  • 2010The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference1,199 cited
  • 2012Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy1,094 cited
  • 2011Reinventing Marketing to Manage the Environmental Imperative1,024 cited
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How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
1,024 cited
  • 2008Authenticity: what consumers really want907 cited
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