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The Role of Branding in International Advertising · Study

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ArticleThe Role of Branding in International Advertising

Arthur Pitcher1985

Article1985

The Role of Branding in International Advertising

39 citations·0/0 files stored·International Journal of Advertising

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Marketing and Advertising Strategies International Business and FDI Consumer Behavior in Brand Consumption and Identification

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(1985). The Role of Branding in International Advertising. International Journal of Advertising: Vol. 4, No. 3, pp. 241-246.

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1996Integrating brand development and relationship marketing 1989The Varying Nature of Brands as Assets 1994Transnational Advertising Development and Management: An Account Planning Approach and a Process Framework 1987Advertising Standardization 2010Die Bestimmung der Repositionierungsintensität von Marken 2013Co-branding. Koncepcja i uwarunkowania rozwoju 1993Global Branding: Why and How?1988Determinants of International Media Purchasing: A Survey of Media Buyers

Details

Year1985

Typearticle

Published1985-01-01

VenueInternational Journal of Advertising

ISSN-L0265-0487

Languageen

Citations39

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/02650487.1985.11105067

openalex_workW793001480

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