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CUSTOMER PERCEPTION OF SERVICE, STORE IMAGE AND PRODUCT ASSORTMENT - FROM AN INTERIOR STORE PERSPECTIVE

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References

2002The role of cognitions and emotions in the music‐approach‐avoidance behavior relationship238 cited
1998Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures191 cited
2001The impact of quality on store loyalty: A contingency approach71 cited
2006A confirmation perspective on perceived service quality70 cited
2007An intersector analysis of the relevance of service in building a strong retail brand66 cited
1979Marketing research: Text and cases51 cited
2011Applied Scale Development: Measurement Of Store Image48 cited

Cited by

2017The Niche Marketing Strategy Constructs (Elements) and Its Characteristics - A Review of the Relevant Literature14 cited
2013Store Image Factors Influencing Store Choice among Sportswear Consumers: Baseline Findings from South Africa13 cited

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