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Customer Relationship Management: Concept, Strategy, and Tools · Study

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ArticleCustomer Relationship Management: Concept, Strategy, and Tools

V. Kumar2012

Article2012

Customer Relationship Management: Concept, Strategy, and Tools

V. Kumar · Werner Reinartz

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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2018Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites 2014Customer Complaints and Recovery Effectiveness: A Customer Base Approach 2019Understanding and managing customer relational benefits in services: a meta-analysis 2014Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms 2019Improving the measures of real earnings management 2020Transformational leadership effects on salespeople’s attitudes, striving, and performance 2015Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs 2016Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

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Year2012

Typearticle

Published2012-10-21

Languageen

Citations199

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ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-642-20110-3

openalex_workW79442832

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