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The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup
16 references·1 citing·44 second hop
The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup (2010)The effects of the type of audience, invo…Advances in Consumer Research (2025)Advances in Consumer ResearchThe effects of consumer knowledge on responses to event sponsorships (2004)The effects of consumer knowl…Understanding sponsorship effects (2001)Understanding sponsorship eff…Sponsorship and recall of sponsors (2001)Sponsorship and recall of spo…Market prominence biases in sponsor identification: Processes and consequentiality (2001)Market prominence biases in s…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An International Review of Sponsorship Research (1998)An International Review of Sp…Attitudinal constructs towards sponsorship (1997)Attitudinal constructs toward…Advances in Consumer Research (1992)Advances in Consumer ResearchExposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Sponsorship: An Important Component of the Promotions Mix (1987)Sponsorship: An Important Com…Corporate Objectives in Sports Sponsorship (1987)Corporate Objectives in Sport…Conceptualizing Involvement (1986)Conceptualizing InvolvementMeasuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union (2014)An evaluation of the effectiv…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)The Interrelationship between Sport Event and Destination Image and Sport Tourists' Behaviours (2007)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 1986Conceptualizing Involvement631 cited
  • 2001Understanding sponsorship effects561 cited
  • 2004The effects of consumer knowledge on responses to event sponsorships233 cited
  • 2001Sponsorship and recall of sponsors207 cited
  • 1987Corporate Objectives in Sports Sponsorship184 cited
  • 1987Sponsorship: An Important Component of the Promotions Mix182 cited
  • 1997Attitudinal constructs towards sponsorship181 cited
  • 2001Market prominence biases in sponsor identification: Processes and consequentiality179 cited

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Cited by

  • 2014An evaluation of the effectiveness of rugby event sponsorship: a study of Dove Men+Care and the Welsh Rugby Union12 cited