References

• 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
• 1999Whence Consumer Loyalty?7,319 cited
• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2001The Loyalty Effect1,406 cited
• 2002The mismanagement of customer loyalty.769 cited
• 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
• 1995The One to One Future: Building Relationships One Customer at a Time696 cited
• 1998Preventing the premature death of relationship marketing.670 cited
• 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
• 1994Managing customer value: creating quality and service that customers can see529 cited
• 2000Consumer Privacy and Name Removal across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives221 cited
• 1999Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization117 cited
• 1998Using attitudinal and descriptive database information to understand interactive buyer-seller relationships26 cited