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From Understanding Consumer Behaviour to Testing Category Strategies
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From Understanding Consumer Behaviour to Testing Category Strategies (1999)From Understanding Consumer Behaviour to …How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands (2007)How Retail Category Differenc…From mornings to evenings: is there variation in shopping behaviour between different hours of the day? (2007)From mornings to evenings: is…Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants (2005)Recreating cheers: an analysi…Emerging markets and the internationalisation of retailing: the Brazilian experience (2002)Emerging markets and the inte…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Store atmosphere and purchasing behavior (1994)The Internationalisation of Retailing (1989)Psychic distance and the performance of international retailers – A suggested theoretical framework (2000)Shopping values of russian consumers: the impact of habituation in a developing economy (2000)A case study of issues of strategy implementation in internationalization of higher education (2013)Foreign market selection of online retailers — A path-dependent perspective on influence factors (2017)A PESTLE analysis of international retailing in the East African Community (2019)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brand Community (2001)You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)Understanding the Role of Gratitude in Building Quality Relationships (2017)On the Evaluation of Structural Equation Models (1988)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Marketing store brands and manufacturer brands: Role of referent and expert power in merchandising decisions (2016)The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing (2019)
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  • 2002Emerging markets and the internationalisation of retailing: the Brazilian experience57 cited
  • 2005Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants34 cited
  • 2007From mornings to evenings: is there variation in shopping behaviour between different hours of the day?11 cited
  • 2007How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands10 cited

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