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Multi-Channel-Marketing in Industriegütermärkten · Study

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ChapterMulti-Channel-Marketing in Industriegütermärkten

Thomas Werani2015

Chapter2015

Multi-Channel-Marketing in Industriegütermärkten

Thomas Werani · Michaela Leitner

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Supply Chain and Inventory Management Corporate Governance and Management

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References

1967Industrial buying and creative marketing 1973Book Review: Organizational Buying Behavior 2004The role of multichannel integration in customer relationship management 2006Multi-channel strategy in business-to-business markets: Prospects and problems 2002Multichannel customer management: The benefits and challenges 2006Choosing an optimal channel mix in multichannel environments 2006The multi-channel challenge: A dynamic capability approach 2007Business-to-Business Marketing

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-4681-2_22

openalex_workW826209137

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