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Multi-Channel-Marketing in Industriegütermärkten
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Multi-Channel-Marketing in Industriegütermärkten (2015)Multi-Channel-Marketing in Industriegüter…8. Distributionsmanagement (2016)8. DistributionsmanagementMulti-Channel-Marketing (2013)Multi-Channel-MarketingTechnischer Vertrieb (2009)Technischer VertriebRisikomanagement (2008)RisikomanagementMarketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz (2007)Marketingcontrolling: Sichers…Determinants of Customer Satisfaction in a Multi-Channel B2B Environment (2007)Determinants of Customer Sati…Business-to-Business Marketing (2007)Business-to-Business MarketingThe multi-channel challenge: A dynamic capability approach (2006)The multi-channel challenge: …Multi-channel strategy in business-to-business markets: Prospects and problems (2006)Multi-channel strategy in bus…Internal multi-channel conflict: An exploratory investigation and conceptual framework (2006)Internal multi-channel confli…From catalog to Web: B2B multi-channel marketing strategy (2006)From catalog to Web: B2B mult…Choosing an optimal channel mix in multichannel environments (2006)Choosing an optimal channel m…The role of multichannel integration in customer relationship management (2004)The role of multichannel inte…Multichannel customer management: The benefits and challenges (2002)Multichannel customer managem…Book Review: Organizational Buying Behavior (1973)Book Review: Organizational B…Industrial buying and creative marketing (1967)Industrial buying and creativ…Basics of Qualitative Research (1992)Case Study Research (2004)Qualitative Data Analysis (2008)Misalignment and Its Influence on Integration Quality in Multichannel Services (2014)Marketing in SMEs: a “4Ps” self-branding model (2016)Optimal cross-channel return policy in dual-channel retailing systems (2019)Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider (2003)Consumers in a multichannel environment: Product utility, process utility, and channel choice (2005)Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior (2005)Drivers and Technology-Related Obstacles in Moving to Multichannel Retailing (2014)Toward a three-dimensional framework for omni-channel (2017)The digital marketing capabilities gap (2020)Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability (2010)Investigating dynamic capabilities, agility and knowledge management within EMNEs-longitudinal evidence from Europe (2018)Toward a taxonomy of dynamic capabilities – a systematic literature review (2021)Internet Car Retailing (2001)Will the growth of multi-channel retailing diminish the pricing efficiency of the web? (2001)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Customer Channel Migration (2008)Communication Strategies in Marketing Channels: A Theoretical Perspective (1990)The Use of Influence Strategies in Interfirm Relationships in Industrial Product Channels (1991)The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment (2007)The role of digital channels in industrial marketing communications (2015)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Why Satisfied Customers Defect (1995)A Strategic Framework for Customer Relationship Management (2005)The effects of retail channel integration through the use of information technologies on firm performance (2012)Customer engagement through omnichannel retailing: The effects of channel integration quality (2018)Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze? (2016)A comparison of social media marketing between B2B, B2C and mixed business models (2018)Digital Industrial Platforms (2021)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Price, Authority, And Trust: From Ideal Types To Plural Forms (1989)Economic Action and Social Structure: The Problem of Embeddedness (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Performance Management (2008)Corporate Governance und Controlling – Begriffe und Wechselwirkungen (2010)Prekaritätsrisiken unternehmerischen Handelns (2010)
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References

  • 1967Industrial buying and creative marketing995 cited
  • 1973Book Review: Organizational Buying Behavior642 cited
  • 2004The role of multichannel integration in customer relationship management367 cited
  • 2006Multi-channel strategy in business-to-business markets: Prospects and problems200 cited
  • 2002Multichannel customer management: The benefits and challenges189 cited
  • 2006Choosing an optimal channel mix in multichannel environments136 cited
  • 2006The multi-channel challenge: A dynamic capability approach132 cited
  • 2007Business-to-Business Marketing125 cited
  • 2006Internal multi-channel conflict: An exploratory investigation and conceptual framework99 cited
  • 2008Risikomanagement73 cited
  • 2013Multi-Channel-Marketing63 cited
  • 20168. Distributionsmanagement48 cited
  • 2007Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz48 cited
  • 2007Determinants of Customer Satisfaction in a Multi-Channel B2B Environment44 cited
  • 2009Technischer Vertrieb31 cited
  • 2006From catalog to Web: B2B multi-channel marketing strategy

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