GLOBALIZATION AND STRATEGIC ALLIANCES: THE CASE OF THE AIRLINE INDUSTRY

Abstract

This book provides a rigorous analysis of the key aspects of airline alliances. Although the book treats all types of airline alliances, the core chapters focus on analysis of the economic effects and regulatory policy issues of the strategic airline alliance, which is defined as a long-term partnership of two or more firms who attempt to enhance competitive advantages collectively vis-a-vis their competitors by sharing risks and resources, market access capability, improving product quality and customer services, and thereby, improving profitability. In this definition, strategic alliances are different from ordinary alliances in that the partners make a long-term commitment to cooperate, not only on operational matters but also on key strategic matters. An index is provided.

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