A Cross-Cultural Comparison of U.S. and Chinese Website Customers

Eleanor T. Loiacono · Lin Huiping

10 citations0/0 files storedJournal of international technology and information management

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

Website quality has been given much attention as of late. In particular the factors that impact a consumer’s perception of website quality is of great interest. This paper takes a currently validated measure of business-to-consumer website quality (WebQualTM) and applies it to Chinese Web users in order to study the cross-cultural differences and similarities of U.S. and Chinese customers. Several cultural differences between U.S. and Chinese customers are revealed.

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2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1993Cultures and Organizations: Software of the Mind.1983Culture's Consequences: International Differences in Work-Related Values.1996Trust: The Social Virtues and the Creation of Prosperity 1988The Confucius connection: From cultural roots to economic growth 1996A Model of the Antecedents of Perceived Ease of Use: Development and Test 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior 1961Variations in Value Orientations.

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