What Is Wrong With International Advertising Research?

Charles Ray Taylor

73 citations0/0 files storedJournal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies International Business and FDI Advertising and Communication Studies

Abstract

ABSTRACT While the past several years have seen an increased number of academic studies on international advertising, our collective body of knowledge on the subject is not advancing as rapidly as it could be. Recent literature falls short both in terms of advancing our theoretical understanding of international advertising and in providing information that might help managers make better decisions. This article identifies common problems that have hindered advancement of knowledge in this area and provides suggested directions for future research on international advertising topics.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 73 citations exist upstream.

References

1998Assessing Measurement Invariance in Cross‐National Consumer Research 1985Measurement in Cross-Cultural Psychology 1995Diagnosing Measurement Equivalence in Cross-National Research 1977An Analysis of Information Content in Television Advertising 1995Measurement Issues in Cross-National Research 1993Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis 1996The Information Content of Advertising: A Meta-Analysis 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General

Cited by

2006Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance 2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns 2008Nudity of female and male models in primetime TV advertising across seven countries 2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.