Cited by

• 2006Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance140 cited
• 2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns99 cited
• 2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
• 2006Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union62 cited
• 2007Market convergence and advertising standardization in the European Union57 cited
• 2005INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature48 cited
• 2008Content preparation for cross-cultural e-commerce: a review and a model47 cited
• 2011The Tension between Strategy and Execution: Challenges for International Advertising Research43 cited
• 2004Comparative Advertising Effectiveness: A Cross-Cultural Study40 cited
• 2010Editorial: Towards stronger theory development in international advertising research40 cited
• 2016Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators38 cited
• 2013Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis35 cited
• 2013Assessing the cross-cultural applicability of tailored advertising34 cited
• 2006Consumer Responses to Sexual Appeals in Cross-Cultural Advertisements33 cited
• 2010An integrated theory of global advertising30 cited
• 2010Marianismo and Machismo: The Portrayal of Females in Mexican TV Commercials25 cited