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Effective television advertising : a study of 1000 commercials · Study

BookEffective television advertising : a study of 1000 commercials

David W. Stewart1986

Book1986

Effective television advertising : a study of 1000 commercials

David W. Stewart · David H. Furse

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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2013The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?2008A meta-analysis of humor in advertising 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts 2000Measuring the Effects and Effectiveness of Interactive Advertising 2009Involvement theory in constructing bloggers' intention to purchase travel products 2004Developing a Typology of Humor in Audiovisual Media 1991The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads 2003The Impact of Content and Design Elements on Banner Advertising Click-through Rates

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Year1986

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Published1986-01-01

Languageen

Citations219

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ShelfMarketing and Advertising Strategies

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openalex_workW2056445843

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