Article2009

Wine bottle closure: The importance to Millennials and Baby Boomers during purchase situations

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Packaging Perceptions and Trends

Abstract

Understanding customers and satisfying their needs is the basis of marketing theory, particularly because different customers have different needs, and it is seldom possible to satisfy all customers by treating them alike. To better satisfy these different needs, market segmentation, or target marketing, involves dividing groups into internal homogeneous categories of consumers that are likely to use or buy similar products or services.

Citations in this library

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References

1994A Model of Perceived Risk and Intended Risk-Handling Activity 1987External Search Effort: An Investigation Across Several Product Categories 1983A Theoretical Model for the Study of Product Importance Perceptions 1999A Short, Reliable Measure of Subjective Knowledge 2001Consumer Self-Confidence: Refinements in Conceptualization and Measurement 1974An Exploratory Assessment of Situational Effects in Buyer Behavior 2006Consumer perceptions of product packaging 1995Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation

Cited by

2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade

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