Exploring Message Meaning: A Qualitative Media Literacy Study of College Freshmen

Abstract

This article discusses how online fanfiction communities, their members, and their literacy practices are portrayed within popular and news media discourses. Many media literacy scholars believe these youth media subcultures practice complex and sophisticated forms of “new media” literacy. However, when educators attempt to incorporate these practices into K-12 literacy programs, the public’s reactions may be heavily influenced by the media’s documented patterns of marginalizing, dismissing, and denouncing youth subcultures. This study employs frame and critical discourse analysis in order to examine how the news media’s portrayal of fanfiction shapes and reflects the beliefs of teachers, students, and parents.

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