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Mindsets matter: Implications for branding research and practice
16 references·9 citing·41 second hop
Mindsets matter: Implications for branding research and practice (2015)Mindsets matter: Implications for brandin…You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands (2003)You Are What They Eat: The In…Reducing the Effects of Stereotype Threat on African American College Students by Shaping Theories of Intelligence (2002)Reducing the Effects of Stere…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Consumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Self-theories: Their Role in Motivation, Personality, and Development (1999)Self-theories: Their Role in …Self-Efficacy: The Exercise of Control (1999)Self-Efficacy: The Exercise o…Implicit theories, attributions, and coping: A meaning system approach. (1999)Implicit theories, attributio…Dual-process theories in social psychology (1999)Dual-process theories in soci…Praise for intelligence can undermine children's motivation and performance. (1998)Praise for intelligence can u…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Social Cognitive Theory of Organizational Management (1989)Social Cognitive Theory of Or…Goals: An approach to motivation and achievement. (1988)Goals: An approach to motivat…A social-cognitive approach to motivation and personality. (1988)A social-cognitive approach t…The Effect of Self‐Concept Components on Sustainable Food Choice (2025)The Effect of Self‐Concept Co…The effects of team diversity on promoting sustainable luxury products (2023)The effects of team diversity…The effect of fixed and growth mindsets on buying sustainable foods (2022)The effect of fixed and growt…Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model (2022)Is Conspicuous Consumption In…The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making (2020)The role of implicit lay beli…To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses (2019)To Collaborate or Serve? Effe…The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption (2019)The impact of the implicit th…Brand-Aid (2017)Brand-AidEXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY (2016)EXPANDING THE BOUNDARY OF BRA…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The psychology of interpersonal relations. 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this work references cited by second hop

References

  • 1999Self-Efficacy: The Exercise of Control46,779 cited
  • 1988A social-cognitive approach to motivation and personality.9,633 cited
  • 1999Self-theories: Their Role in Motivation, Personality, and Development6,308 cited
  • 1999Dual-process theories in social psychology6,102 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1989Social Cognitive Theory of Organizational Management3,357 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1988Goals: An approach to motivation and achievement.3,089 cited
  • 2002Reducing the Effects of Stereotype Threat on African American College Students by Shaping Theories of Intelligence1,886 cited
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  • 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
  • 1999Implicit theories, attributions, and coping: A meaning system approach.1,353 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1992

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The Effects of Sequential Introduction of Brand Extensions
1,281 cited
  • 2000Consumer Response to Negative Publicity: The Moderating Role of Commitment1,056 cited
  • Cited by

    • 2019To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses41 cited
    • 2017Brand-Aid29 cited
    • 2022The effect of fixed and growth mindsets on buying sustainable foods20 cited
    • 2020The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making17 cited
    • 2023The effects of team diversity on promoting sustainable luxury products15 cited
    • 2022Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model13 cited
    • 2019The impact of the implicit theories of social optimism and social pessimism on macro attitudes towards consumption13 cited
    • 2025The Effect of Self‐Concept Components on Sustainable Food Choice12 cited
    • 2016EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY12 cited