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Fifty Years Using the Wrong Model of Advertising
16 references·15 citing·35 second hop
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1996The Structure of Scientific Revolutions7,278 cited
  • 1986Communication and Persuasion5,214 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1975Pragmatics of Human Communication2,883 cited
  • 1993Consciousness Explained.2,639 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1976A Realist Theory of Science.1,442 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2005Blink: the power of thinking without thinking1,313 cited
  • 2003Visual attention while driving: sequences of eye fixations made by experienced and novice drivers520 cited
  • 1983Advertising and consumer psychology439 cited
  • 1986Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria439 cited
  • 1990A Review and Critique of the Hierarchy of Effects in Advertising429 cited
  • 1964Defining Advertising Goals for Measured Advertising Results

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297 cited

Cited by

  • 2015Strategic Use of Social Media for Small Business Based on the AIDA Model284 cited
  • 2020A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention78 cited
  • 2009Are voters, consumers?72 cited
  • 2009How Emotive is Creativity63 cited
  • 2017Co-branding strategy in cause-related advertising: the fit between brand and cause61 cited
  • 2015Does Traditional Advertising Theory Apply to the Digital World?56 cited
  • 2011The Secret of Television’s Success: Emotional Content or Rational Information?32 cited
  • 2014Shock Advertising: Not So Shocking Anymore. An Investigation among Generation Y26 cited
  • 2012Brand Growth at Mars, Inc.22 cited
  • 2012Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect21 cited
  • 2014The influence of alcohol on advertising perception and recall during a sports viewing experience15 cited
  • 2020The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products14 cited
  • 2011Information Handling Styles, Advertising and Brand Attitude: A Chinese Brand Case Study13 cited
  • 2016Marketers' Intuitions about the Sales Effectiveness of Advertisements13 cited
  • 2017“Is it essential that a steamship company’s poster must have a ship?”13 cited