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• 2009Market Orientation, NPD Performance, and Organizational Performance in Small Firms138 cited
• 1999The use of qualitative methods to research networking in SMEs116 cited
• 2003Small firm Internet adoption: opportunities forgone, a journey not begun90 cited
• 2001Marketing Orientation in SMEs: Effects of the Internal Environment83 cited
• 2002Market orientation in service82 cited
• 2017Competitor orientation in successful SMEs: an exploration of the impact on innovation72 cited
• 2008Market orientation and performance in small independent retailers in the UK62 cited
• 2002A comparison of practice‐performance models between small manufacturers and subcontractors58 cited
• 2003Research on marketing in emerging firms: key issues and open questions54 cited
• 2002Antecedents and consequences of market orientation in chartered surveying firms53 cited
• 2009Determinants of new product performance in small firms45 cited
• 2015Corporate identity, customer orientation and performance of SMEs: Exploring the linkages45 cited
• 2014A Cross‐Disciplinary Examination of Firm Orientations’ Performance Outcomes: The Role of Supply Chain Flexibility44 cited
• 2011Small firm marketing: synthesising and supporting received wisdom