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Impact of Online Flow on Brand Experience and Loyalty

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References

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2009Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives1,310 cited

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2007Understanding customer experience.1,295 cited

2012Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes1,131 cited

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2017Investigating the development of brand loyalty in brand communities from a positive psychology perspective64 cited
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2018Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects58 cited
2023Toward a new business model of retail industry: The role of brand experience and brand authenticity52 cited
2020Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)52 cited
2017Branding in a multichannel retail environment49 cited
2020Investigating the consequences of theme park experience through the lenses of self-congruity and flow45 cited
2020Turning Your Customers into Brand Evangelists: Evidence from Cruise Travelers43 cited
2018Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"33 cited
2023The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation path leading to users' stickiness and the role of social norms30 cited
2017A Comparison of the Approaches to Customer Experience Analysis28 cited
2022Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping27 cited
2019Self-Image Congruity Affecting Perceived Quality and the Moderation of Brand Experience: The Case of Local and International Brands in the Kingdom of Saudi Arabia27 cited