Article2013

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

59 citations0/0 files storedInternational Journal of Sports Marketing and Sponsorship

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Sports, Gender, and Society

Abstract

Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports spectators in Japan (n=372) and the United States (n=396). The results indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions.

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References

1943A theory of human motivation.1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1979A Paradigm for Developing Better Measures of Marketing Constructs 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2003Evolving to a New Dominant Logic for Marketing 1996The Behavioral Consequences of Service Quality 2017A THEORY OF HUMAN MOTIVATION 1999Whence Consumer Loyalty?

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