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Attention versus distraction: The interactive effect of program involvement · Study

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ArticleAttention versus distraction: The interactive effect of program involvement

Kenneth R. Lord1993

Article1993

Attention versus distraction: The interactive effect of program involvement

Kenneth R. Lord · Robert E. Burnkrant

24 citations·0/0 files stored·Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Media Influence and Health

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2004Unfolding consumer impulsivity: An existential–phenomenological study of consumers with attention deficit disorder 2007Consuming the commercial break : an ethnographic study of the potential audiences for television advertising

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Year1993

Typearticle

Published1993-01-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW91862347

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