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Kenneth R. Lord

24 works· latest 2023· 7 institutionscluster: provisionalORCID 0000-0002-8530-813X

h-index20

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Citations2,974

Works here24

Most cited in this library

Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions1994 · 634 citations
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall1998 · 588 citations
Picture-Based Persuasion Processes and the Moderating Role of Involvement1991 · 413 citations
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad1995 · 171 citations
Switching Behavior in Automobile Markets: A Consideration-Sets Model1994 · 127 citations

Works

24 shown

Impulsiveness in the grocery store: psychographic drivers and segments

Journal of Consumer Marketing·2023·2 authors

17citations

Ethnic influences on attractiveness and trustworthiness perceptions of celebrity endorsers

International Journal of Advertising·2019·3 authors

27citations

Corporate social and environmental responsibility in services: Will consumers pay for it?

Journal of Retailing and Consumer Services·2014·4 authors

124citations

Response of buying‐center participants to B2B product placements

Journal of Business and Industrial Marketing·2010·2 authors

24citations

Informational and Transformational Responses to Celebrity Endorsements

Journal of Current Issues & Research in Advertising·2009·2 authors

84citations

Exploring the dimensionality of the need for cognition scale

Psychology and Marketing·2005·2 authors

83citations

Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender

Journal of Current Issues & Research in Advertising·2004·3 authors

Search dimensions, patterns and segment profiles of grocery shoppers

Journal of Retailing and Consumer Services·2001·2 authors

40citations

The Effects of Program-induced Mood States on Memory for Commercial Information

Journal of Current Issues & Research in Advertising·2001·3 authors

40citations

Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats

Journal of Current Issues & Research in Advertising·1998·2 authors

42citations

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

Journal of Current Issues & Research in Advertising·1998·2 authors

588citations

The impact of membership fees on consumer attitude and choice

Psychology and Marketing·1998·2 authors

54citations

Switching behavior in automobile markets: A consideration-sets model

Journal of the Academy of Marketing Science·1995·2 authors

109citations

Switching Behavior in Automobile Markets: A Consideration-Sets Model

Journal of the Academy of Marketing Science·1994·2 authors

127citations

Program Context Antecedents of Attitude toward Radio Commercials

Journal of the Academy of Marketing Science·1994·2 authors

41citations

Advertising and publicity: An information processing perspective

Journal of Economic Psychology·1993·2 authors

73citations

Attention versus distraction: The interactive effect of program involvement

Journal of Advertising·1993·2 authors

24citations

A Multiphase Thought Elicitation Coding Scheme For Cognitive Response Analysis

ACR North American Advances·1992·3 authors

14citations

Picture-Based Persuasion Processes and the Moderating Role of Involvement

Journal of Consumer Research·1991·5 authors

413citations

Television Program Elaboration Effects on Commercial Processing

ACR North American Advances·1988·2 authors

20citations