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Television Program Elaboration Effects on Commercial Processing · Study

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ArticleTelevision Program Elaboration Effects on Commercial Processing

Kenneth R. Lord1988

Article1988

Television Program Elaboration Effects on Commercial Processing

Kenneth R. Lord · Robert E. Burnkrant

20 citations·0/0 files stored·ACR North American Advances

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Marketing and Advertising Strategies Media and Digital Communication Multimedia Communication and Technology

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2017Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

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Year1988

Typearticle

Published1988-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2415700348

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