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Television Program Elaboration Effects on Commercial Processing
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Television Program Elaboration Effects on Commercial Processing (1988)Television Program Elaboration Effects on…Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement (2017)Effects of varying involvemen…Review of Psychometric theory (2nd ed.). (1979)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)Television viewing and conspicuous consumption of households: evidence from India (2021)
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  • 2017Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement13 cited

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