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Advertising and publicity: An information processing perspective · Study

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ArticleAdvertising and publicity: An information processing perspective

Kenneth R. Lord1993

Article1993

Advertising and publicity: An information processing perspective

Kenneth R. Lord · Sanjay Putrevu

73 citations·0/0 files stored·Journal of Economic Psychology

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.2000Marketing management: analysis. planning. implementation and control 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1975The uses of mass communications : current perspectives on gratifications research

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2010Customer Magazines: Effects of Commerciality on Readers' Reactions 1998Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats 2022Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load 2004Service brands and communication effects 2014

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1992The Adaptive Information Processing Hypothesis: Accounting for the V-Shaped Advertising Response Functionarticle · 7 shared references 2002Assessing When Increased Media Weight of Real-World Advertisements Helps Salesarticle · 6 shared references 1993Attention versus Distraction: The Interactive Effect of Program Involvement and Attentional Devices on Commercial Processingarticle · 6 shared references 2001The Diagnosticity of Advertising Generated Brand Attitudes in Brand Choice Contextsarticle · 6 shared references 2015The Nature and Role of Affect in Consumer Behaviorchapter · 5 shared references 2017Understanding Why Consumers Don't Skip Pre-Roll Video Adsarticle · 5 shared references

Details

Year1993

Typearticle

Published1993-03-01

VenueJournal of Economic Psychology

ISSN-L0167-4870

Languageen

Citations73

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/0167-4870(93)90040-r

openalex_workW2011762787

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Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story

2015Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach

2015Disclosing Brand Placements in Movies

2016Are two arguments always better than one?