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Advertising and publicity: An information processing perspective

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References

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1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

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988 cited

2014Memory and Cognition in Its Social Context654 cited

Cited by

2010Customer Magazines: Effects of Commerciality on Readers' Reactions43 cited
1998Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats42 cited
2022Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load39 cited
2004Service brands and communication effects38 cited
2014Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story36 cited
2015Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach31 cited
2015Disclosing Brand Placements in Movies25 cited
2016Are two arguments always better than one?25 cited
2008Publicity vs. Advertising in a Cluttered Environment: Effects on Attention and Brand Identification22 cited
2013Judging a Magazine by Its Advertising20 cited
2008Facing clutter : on message competition in marketing communications13 cited
2014Suggesting a More Effective Way to Use the Promotional Mix in Services12 cited
2020The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity11 cited
2005Differences in Readers' Response towards Advertising versus Publicity10 cited