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Switching behavior in automobile markets: A consideration-sets model · Study

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ArticleSwitching behavior in automobile markets: A consideration-sets model

Rajan Sambandam1995

Article1995

Switching behavior in automobile markets: A consideration-sets model

Rajan Sambandam · Kenneth R. Lord

109 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1985The Effects of Product Class Knowledge on Information Search Behavior 1990Consumer Behavior and Marketing Strategy 1987External Search Effort: An Investigation Across Several Product Categories 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1984Product Familiarity and Learning New Information

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Details

Year1995

Typearticle

Published1995-12-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations109

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02894612

openalex_workW4233318595

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