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Political Advertising in the 21st Century: The Rise of the YouTube Ad
16 references·1 citing·43 second hop
Political Advertising in the 21st Century: The Rise of the YouTube Ad (2010)Political Advertising in the 21st Century…Free Press (2011)Free PressThe Sidetracked 2008 YouTube Senate Campaign (2010)The Sidetracked 2008 YouTube …Macaca Moments Reconsidered: Electoral Panopticon or Netroots Mobilization? (2010)Macaca Moments Reconsidered: …A New Opportunity for Democratic Engagement: The CNN-YouTube Presidential Candidate Debates (2010)A New Opportunity for Democra…“Yes We Can”: How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon (2010)“Yes We Can”: How Online View…Local Television and Newspaper Coverage of Political Advertising (2009)Local Television and Newspape…The Myth of Digital Democracy (2008)The Myth of Digital DemocracyRiding the Web 2.0 Wave: Candidates on YouTube in the 2007 Finnish National Elections (2008)Riding the Web 2.0 Wave: Cand…Millennial makeover: MySpace, YouTube, and the future of American politics (2008)Millennial makeover: MySpace,…The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment (2007)The Effects of Negative Polit…Does Political Advertising Persuade? (2007)Does Political Advertising Pe…In defense of negativity: attack ads in presidential campaigns (2006)In defense of negativity: att…The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything (2005)The Revolution Will Not Be Te…The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference (2004)The Impact of Political Adver…The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988–96 (1999)The Effect of TV Ads and Cand…An Impression-Driven Model of Candidate Evaluation (1989)An Impression-Driven Model of…Metube: Politicians, Youtube, and Election Campaigns in Longstanding Democracies (2011)Metube: Politicians, Youtube,…The Agenda-Setting Function of Mass Media (1972)Macroeconomics and Reality (1980)The political blogosphere and the 2004 U.S. election (2005)Knowledge and Knowledge Management in the Social Media Age (2012)What makes a video go viral? 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References

  • 2008The Myth of Digital Democracy1,688 cited
  • 2011Free Press1,163 cited
  • 2007The Effects of Negative Political Campaigns: A Meta-Analytic Reassessment658 cited
  • 1989An Impression-Driven Model of Candidate Evaluation651 cited
  • 2006In defense of negativity: attack ads in presidential campaigns453 cited
  • 1999The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988–96295 cited
  • 2005The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything255 cited
  • 2010“Yes We Can”: How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon187 cited
  • 2004The Impact of Political Advertising on Knowledge, Internet Information Seeking, and Candidate Preference151 cited
  • 2007Does Political Advertising Persuade?143 cited
  • 2008Millennial makeover: MySpace, YouTube, and the future of American politics98 cited
  • 2008Riding the Web 2.0 Wave: Candidates on YouTube in the 2007 Finnish National Elections91 cited
  • 2009Local Television and Newspaper Coverage of Political Advertising59 cited
  • 2010Macaca Moments Reconsidered: Electoral Panopticon or Netroots Mobilization?58 cited
  • 2010

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The Sidetracked 2008 YouTube Senate Campaign
37 cited
  • 2010A New Opportunity for Democratic Engagement: The CNN-YouTube Presidential Candidate Debates30 cited
  • Cited by

    • 2011Metube: Politicians, Youtube, and Election Campaigns in Longstanding Democracies10 cited