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Ausweitung der Markenzone: Zur Einführung
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Ausweitung der Markenzone: Zur Einführung (2005)Ausweitung der Markenzone: Zur EinführungDie Gesellschaft der Gesellschaft (2016)Die Gesellschaft der Gesellsc…Broadening the Concept of Marketing (2012)Broadening the Concept of Mar…Kunst und Preise (2004)Kunst und PreiseBegriffsabgrenzungen und Erscheinungsformen von Marken (2004)Begriffsabgrenzungen und Ersc…Branded: the buying and selling of teenagers (2003)Branded: the buying and selli…Branded: The Buying And Selling Of Teenagers (2003)Branded: The Buying And Selli…New Labour (2002)New LabourMarkenmanagement (2002)MarkenmanagementDie Politik der Gesellschaft (2002)Die Politik der GesellschaftBranding the nation — the historical context (2002)Branding the nation — the his…Location branding: A study of the branding practices of 12 English cities (2001)Location branding: A study of…Marketing-Management : Analyse, Planung, Umsetzung und Steuerung (1992)Marketing-Management : Analys…Die Wissenschaft der Gesellschaft (1992)Die Wissenschaft der Gesellsc…Die Wissenschaft der Gesellschaft (1991)Die Wissenschaft der Gesellsc…THE EFFECTS OF PRICE, PACKAGE DESIGN, AND BRAND FAMILIARITY ON PERCEIVED QUALITY. (1974)THE EFFECTS OF PRICE, PACKAGE…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…Destination brand images: a business tourism perspective (2005)The management of destination brands: Five guiding principles based on recent developments in corporate branding theory (2007)Using Brand Personality to Differentiate Regional Tourism Destinations (2007)Marketing in Travel and Tourism (2012)Virtual item sales as a revenue model: identifying attributes that drive purchase decisions (2009)Social media in branding: Fulfilling a need (2011)The Neoliberal Self (2014)Internes Marketing als Forschungsgebiet der Marketingwissenschaft (1999)Ansätze zur Segmentierung von Kunden — Wie geeignet sind herkömmliche Konzepte? (2000)The anatomy of management education (2007)An Emerging European Public Sphere (2005)Differentiation: A sociological approach to international relations theory (2010)A Theory of World Politics (2016)Die Handlungsfähigkeit des Staates am Ende des Zwanzigsten Jahrhunderts (1992)The Status of the “Material” in Theories of Culture: From “Social Structure” to “Artefacts” (2002)Understanding Global Migration: A Social Transformation Perspective (2015)Encyclopedia of sociology (1992)A systemic and cognitive view on collaborative knowledge building with wikis (2008)The differences between branding a country, a region and a city: Applying the Brand Box Model (2004)Branding the nation: Towards a better understanding (2010)Towards a strategic place brand-management model (2010)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Global Migration: A Social Transformation Perspective (2010)Praxeologische Wissenssoziologie (2017)TEACHING MORAL CHARACTER: TWO ALTERNATIVES FOR TEACHER EDUCATION (2008)`Creative' visual methods in media research: possibilities, problems and proposals (2009)
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References

  • 2016Die Gesellschaft der Gesellschaft3,348 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1992Die Wissenschaft der Gesellschaft1,251 cited
  • 1991Die Wissenschaft der Gesellschaft1,167 cited
  • 2002Die Politik der Gesellschaft956 cited
  • 2001Location branding: A study of the branding practices of 12 English cities443 cited
  • 2002Branding the nation — the historical context435 cited
  • 1992Marketing-Management : Analyse, Planung, Umsetzung und Steuerung336 cited
  • 2003Branded: The Buying And Selling Of Teenagers194 cited
  • 2003Branded: the buying and selling of teenagers147 cited
  • 2002Markenmanagement134 cited
  • 2004Kunst und Preise94 cited
  • 1974THE EFFECTS OF PRICE, PACKAGE DESIGN, AND BRAND FAMILIARITY ON PERCEIVED QUALITY.92 cited
  • 2004Begriffsabgrenzungen und Erscheinungsformen von Marken85 cited
  • 2002New Labour68 cited
  • 2012Broadening the Concept of Marketing49 cited

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