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Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing · Study

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ChapterMultisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing

Klaus‐Peter Wiedmann2011

Chapter2011

Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing

Klaus‐Peter Wiedmann · Nadine Hennigs

9 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

1954A Theory of Social Comparison Processes 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1982Self-Concept in Consumer Behavior: A Critical Review 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1950Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand 2006Intermediate microeconomics : A modern approach 1982Reference Group Influence on Product and Brand Purchase Decisions 2000Atmospheric Effects on Shopping Behavior

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Year2011

Typechapter

Published2011-11-24

VenueSpringer eBooks

Languagede

Citations9

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ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-642-21133-1_14

openalex_workW95272232

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